Our personality is part of our brand.

There is a wonderful e-newsletter, Sunday Dispatches by Paul Jarvis, that provides an honest voice to the world of the freelance creative. What I enjoy most about these messages is how the whole email contains the complete article and/or message. There is no click to go to website to read more. Paul manages to draw you in to read the whole article and by the end if he has a call to action you are more than halfway there sold to make that click for his latest offer or suggested link.

Below is the end of his latest newsletter, “Does anyone remember laughter?”

At the end of the day, there are a lot of similarities between what we do and what our competition does. Our products, sales tactics and ideas can be easily copied. But what can’t be simply swiped from a website are our personalities and our purpose behind doing what we do.

The long and short of it is that we can be professional and still be true to who we are and what we stand for. That doesn’t mean we should be 100% unfiltered, crazy-pants, wild in our businesses, but we can be smart about how we let our personalities shine through.

That’s really what makes us stand out. That’s what draws the right people towards us and sends the not right people screaming in the other direction.

Read the full post here.

My personal take from this latest post was to not be afraid of allowing my personality to define my brand. I am the only me out there and so you are the only you. No one can take that from you.

If you are interested in receiving his insights every Sunday when you are in more of a state to enjoy a good read – I encourage you to sign up.

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