Expanding a vision with help from the design community.

Ilise BenunSince have the unique opportunity and pleasure to meet and collaborate with Ilise Benun of Marketing-Mentor.com the past few years. I am really excited to amp up the direction of Creatives’ Cupboards towards my future dream of hosting my own “Creatives’ Cupboard Camp”. I was approached by Ilise back in June at the HOWLive Conference in San Francisco about her future travel plans in my neck of the woods to speak at the  PICA 2014 design conference. I saw this as an opportunity to introduce her to amazing collective of creative professionals I have been lucky enough to meet, collaborate with and simply lunch with while sharing our own stories of our hopes, fears, accomplishments and failures.

Ilise’s influence in the creative community has grown over her 25+ years in the industry. Based out of New York, her influence is felt around the world. It shocks me at times when I mention her name, and someone doesn’t know who she is, but I have to say when someone does recognize her, they are always a fan and admire all that she has helped them to elevate their own creative businesses.

 I am really excited to be co-sponsoring this event with the GDC Alberta North Chapter as part of the PICA 2014 design conference.


 The date has been set for Thursday, May 8th, 2014 and hosted at my local community centre in Panorama Hills NW Calgary, AB. The topic of this interactive workshop is focused on top five marketing tools that can amp up any service provider business.

After attending a variety of workshops and conferences over the years, I have grown an appreciation for the elements one benefits from. Yes the inspiring energy are great, as well as the useful information and don’t get me started on the connections with those with similar passions. But the one thing I really get as a self employed entrepreneur is that there is only so much TIME in a day. I need to ensure my time is well spent and to top it off, if I am going to also invest my budget towards these endeavours – I am benefiting in more ways that one. Hence, the goal of this workshop is to have each attendee walk away with their own personal marketing tasks, tools and pitches started – so all it takes when you return to your desk is to keep going instead of starting at a blank page looking for answers to pop up.

Attendees can expect to touch on these five elements of a productive marketing plan:

  1. Specializing
  2. The ever evolving ‘pitch’
  3. Marketing Tasks
  4. Marketing Tools
  5. Benefits of Retainers

 Each participant will receive two custom publications; myNote publication and the new myDay that are both designed and created by crystalink.ca, a $50.00 value. For more details please check out the full event description on eventbrite.

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