I am not sure why, but I got an invitation from the University of Calgary Engineering Alumni to attend their annual breakfast. For those who don’t know, I have a Kinesiology degree – not an engineering degree. It might have been a fluke due to previous joint attendance with the Kinesiology Chapter with the Engineering one. Regardless, I am aware that in order to open yourself up to new prospects and industries – you need to go where they are. So I donned my heels and a smile.
I was doubly pleased to learn the keynote was to be Natalie Panek – last weeks UC Arch Alumni Winner who I was impressed with. Her attitude and belief in her passion have led her to experience and achieve some pretty impressive milestones. She recently spoke at the Toronto TEDx event about the importance of encouraging women into technology.
So what does this have to do with Creatives’ Cupboard and the creative community at large? I realized that we as an industry are a significant part of what and how information is dispersed to the world at large. Whether websites, social media, print materials, publications and more. She spoke to how the awareness of ‘reality stars’ dominates the more deserving ‘reality innovators’. This fact is unfortunate, and in the new world of social media – we have the ability to begin to alter this. We should be celebrating our own achievements as well as others who are deserving. Don’t wait for someone else to pat yourself on the back. Promote your accomplishments and the outcome I would like to believe will encourage and motivate others to do the same in their own lives, with their own passions.
In the beginning of my education, I was a science lover. The potential and realization of how much there is to learn about the world around us really turned me on. Reading Scientific America was my way of stretching my brain to open my eyes to the world around us. So the fluke attendance this morning, listening to Natalie speak, has once again stretched my brain about the importance of what we talk about.
Why is it that reality stars make headlines? In my perspective it is because as a global community we choose to escape from our realities through mindless entertainment. What if instead – to escape our boring realities, we chose to collaborate about how we can utilize the brilliance of technology to create a better one?
I know Natalie spoke to the importance of exposing women specifically to technology – but I think the real answer lies in talking about the potential impact and achievements of these fields and empowering everyone that they can make a difference. If more people know about opportunities to make a difference, then in general I would like to believe that the women of the world will want to join in.